What is Search Engine Optimization – SEO?
Search Engine Optimization: It is the practice of optimizing your website content to obtain high-rank placement in the search results pages of search engines in order to increase the amount of visitors to your website. SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked by the search engine.
While there are many SEO service companies that charge monthly fees for on-going efforts, I have found those are not necessary. Many of them guarantee results – by having you pay for on-going ad-words campaigns. Many charge monthly for services that they don’t even do. Or, they charge for writing content for you, changing up your web pages, writing blogs. This is something you can do or pay me to do as on-going website maintenance. *Note, my maintenance plans are a lot less money than what these SEO places will charge, and I only deduct time from the plans when I actually do something.
What does Kathleen’s Graphics do?
I can edit the snippet of description that shows on Search Engine results. I’ll ensure the content on the page is extensive enough to rate above the minimum amount. Making ensure your page name contains keywords and that the content uses relevant keywords and phrases. Working on the readability of your page content. There are all sorts of rules for accomplishing this.
Pages need images, featured and otherwise. Images need captions and meta data. Websites need sitemaps. They need to be included and added to all of the search engines; Google, Yahoo, Bing, etc. Your website also needs analytics.
If you are a local business, you should be added to local listings both in Google and Bing. This is an extra step for additional benefits in search engine rankings. This will get you listed in that area with the map and dotted location of your business.